United Kingdom, Jan. 28 -- Meta AI will use its "memory" to provide more relevant recommendations.

The company - which owns Facebook, Messenger, and WhatsApp - rolling out its memory feature on its platforms via iOS and Android in the US and Canada.

In a blog post, Meta explained: "You can tell Meta AI to remember certain things about you (like that you love to travel and learn new language), and it can also pick up important details based on context.

"For example, let's say you're hungry for breakfast and ask Meta AI for some ideas.

"It suggests an omelette or a fancy frittata, and you respond in the chat to let Meta AI know that you're a vegan.

"Meta AI can remember that information and use it to inform future recipe recommendation...