United Kingdom, June 17 -- Meta is adding three ad features to WhatsApp.

The messaging platform will start showing sponsored content in the 'Updates' tab, not in users' private chat.

End-to-end encryption remains untouched, and ad targeting will rely on general data like users' location, language, followed channels, and past ad interactions.

Meanwhile, ad targeting will rely on general data like users' location, language, followed channels, and past ad interactions.

It comes as Meta enables data-sharing across its platforms, including Facebook and Instagram.

Businesses using WhatsApp Channels can promote themselves in the Updates section, gain followers, and even charge for exclusive content. WhatsApp will take a 10 per cent commissi...