United Kingdom, Dec. 11 -- McDonald's Netherlands has taken down a Christmas advert made using artificial intelligence (AI) after a public backlash.

The 45-second advertisement was produced using AI-generated clips and was released publicly on McDonald's Dutch YouTube channel last weekend, although it was mocked by viewers who described it as "the most god-awful ad I've seen this year".

On Tuesday (09.12.25), McDonald's Netherlands removed the video and explained that the episode served as "an important learning" in the company's attempts to explore "the effective use of AI".

The advert was created for McDonald's Netherlands by the Dutch firm TBWA/Neboko and US production company The Sweetshop.

It depicted things that can go wrong dur...