United Kingdom, May 14 -- Joey Essex has joined forces with Amazon to show that anyone can 'Smartify' their home.

The 'TOWIE' star has offered fans a sneak peek of his Essex abode, and in a new video he shows Brits how they can Smartify It Yourself (SIY) using Alexa-enabled technology.

He said: "I know some people might think you've got to be a genius to manage a smart home... but if I can do it, then anyone can!

"I love that Alexa sets the mood in my bedroom, while Blink gives me peace of mind there's nothing lurking in the garden!"

Thanks to the Amazon products, including the Blink Outdoor 4 Camera, Joey now has 24-hour security for his lavish pool, aka 'The Exclusive Essex Beach Club', as well as Alexa-controlled blinds and mood li...