United Kingdom, Dec. 11 -- Instagram is giving users more control of their Reels algorithm.

The social media platform has launched the new AI-powered 'Your Algorithm' feature that allows users to see which topics Instagram already thinks they are interested in based on previous activity, and then either remove or add topics to better direct the kind of clips they want to see.

The feature became available in the US on Wednesday (10.12.25) and will be rolled out in English globally "soon".

Instagram users can access it by selecting the icon resembling two hearts on line sliders that appears at the top-right corner of Reels videos.

From there, users are able to see the AI-generated summary of topics that are recommended for them and have...