United Kingdom, May 9 -- Google is using AI to help crack down on online search scams.

Bosses at the search engine have declared war on "scammy pages" revealing they are investing in the latest technology using artificial intelligence to stamp out the threat of fraudulent activity such as "spoof sites" and pop-ups which falsely claim devices have been infected with a virus and encourage users to click to download security software.

In Google's 'Fighting Scams on Search' report, the company explains: "Our classifiers utilize machine learning algorithms to identify patterns, anomalies, and linguistic cues indicative of fraudulent activity.

"However, the tactics employed by scammers are constantly shifting and evolving. Staying one step a...