United Kingdom, Aug. 5 -- Google has taken a subtle jab at Apple's delayed AI rollout in a new advertisement for the upcoming Pixel10.

After Apple pushed back its personalised Siri update for iPhones, Google posted a video showcasing its upcoming handheld, while Snoop Dogg and Dr. Dre's The Next Episode plays in the background.

In the ad, the narrator says: "If you buy a new phone because of a feature that's coming soon ...

"But it's been coming soon for a full year ...

"You could change your definition of soon. Or you could just change your phone."

The video ends with the text: "Ask more of your phone", highlighting Google's advancements in AI with its Pixel line and Gemini.

Apple had initially revealed its own AI model Apple Intel...