United Kingdom, July 25 -- Google has released a new AI-powered feature that allows U.S. shoppers to virtually try on clothes before purchasing.

Try On, now available on Google Shopping, is designed to make online fashion shopping more intuitive and personalised.

According to Google, the feature uses advanced generative AI models to create realistic images of clothing on various body types, enabling shoppers to see how items might look before committing to a purchase.

Users can select from a diverse range of models with different skin tones, body shapes, and sizes, helping them make more informed decisions when buying clothing online.

In its official announcement, Google said: "Our new virtual try-on feature brings online shopping clo...