United Kingdom, Nov. 20 -- Brits are officially "doing the double" this Christmas, as new research from EE shows families nationwide will juggle multiple celebrations - and rely heavily on tech to keep the whole festive shuffle running smoothly.

According to the study, conducted by OnePole on behalf of EE, more than half of people (54 per cent) will host loved ones, while 47 per cent will spend Christmas as guests elsewhere, and nearly one in three (27 per cent) will do both on the same day.

EE's data highlights how central connectivity has become to modern Christmas traditions, as a huge 88 per cent of Brits now say the holiday is more about connection than gifts, with three-quarters (74 per cent) believing technology helps them feel c...