United Kingdom, Feb. 15 -- Bose wants to "completely reimagine" wearable audio with a new set of earbuds.

The audio equipment company - which is best known for its home audio systems and speakers, noise-canceling headphones - has now launched the Bose Ultra Open Earbuds featuring a new cuff-shaped design that will provide the wearer with "amazing comfort" as they listen to music.

Raza Haider, chief product officer, Bose, said; "The one bud phenomenon is real. We know people want a way to listen to their music while still being connected to the world around them.

"We set out to completely reimagine the future of wearable audio and deliver a better, more beautiful, and comfortable solution to provide the best of both worlds. The Bose Ult...