United Kingdom, Feb. 17 -- Apple is upgrading its Podcasts app to allow users to "seamlessly" shift between audio and video.

The tech giant will use HTTP Live Streaming (HLS) technology that will let people switch to a horizontal video version of the podcast and download video footage of the podcast for offline viewing.

By providing the option to quickly change between audio and video, Apple may be able to prevent users from jumping to other platforms to watch episodes of their favourite content.

Video is becoming an increasingly popular method of consuming podcasts, with YouTube revealing last year that over one billion people watch podcasts on the platform every month.

Spotify is venturing into video as well, while Netflix recently ...