United Kingdom, Jan. 31 -- Apple's iPhone sales declined at the end of 2024 since its artificial intelligence feature rolled out

The U.S. tech firm's CEO Tim Cook said its new AI feature - which is supported on the company's newest devices - has helped boost sales in places where they were available.

However, it has been reported that there has been a 1 per cent loss in comparison to last year, taking sales to $69.1 billion.

Mr. Cook told investors on Thursday (30.01.25) that the company is investigating the dip.

He also has revealed that he plans to roll out Apple Intelligence to cover more languages in April.

The feature has come under fire as users and media outlets have claimed it has been providing inaccurate information in its ...