United Kingdom, April 11 -- Amazon CEO Andy Jassy has said generative artificial intelligence is going to transform the customer experience.

The 57-year-old business executive revealed over 1,000 tools created by generative AI - which can create new content by learning from already existing data and produce new output based on user prompts - are being made across the brand.

He added that it will improve the customers' shopping, coding, video and music streaming, reading and home devices experiences.

As well as those, Mr. Jassy added people will see a rejuvenation of personal assistants, advertising and healthcare.

He is quoted by the Wall Street Journal as saying: "If your customer experiences aren't planning to leverage these intelli...