United Kingdom, May 23 -- Artificial intelligence (AI) startup company Anthropic is seeing "tremendous traction, demand and growth" in the UK market.

Guillaume Princen, head of the organisation's business in Europe, the Middle East and Africa, has revealed some companies, such as British multinational communications, advertising, public relations, technology, and commerce organisation WPP, are using them "extensively".

He is quoted by The Times newspaper as saying: "We're seeing tremendous traction, demand and growth in the UK market.

"Companies like WPP are using us extensively."

His comments come after Dario Amodei, Anthropic's chief executive, recently "strongly" encouraged Google and OpenAI to allocate more resources to "interpret...