United Kingdom, Feb. 22 -- The Advertising Standards Authority has banned an advert for Call of Duty: Black Ops 7, ruling it trivialised sexual violence and was "irresponsible and offensive".

It upheld complaints about a commercial created by Activision Blizzard UK Ltd to promote the 18-rated video game.

The advert, which ran on YouTube and video on demand services including ITV and Channel 5 in November 2025, depicted fictional "replacer" airport security staff stepping into roles because the real officers were too busy playing the latest instalment in the Call of Duty franchise.

Nine viewers complained to the ASA a scene involving an invasive airport search was inappropriate.

In the advert, set at an airport security checkpoint, a m...