United Kingdom, March 15 -- Will.i.am believes TikTok has transformed the music industry.

The 50-year-old star - who is best known as the frontman of the Black Eyed Peas - believes the video-sharing app has had a much bigger impact on the music business than AI.

Speaking to Sky News, Will explained: "I don't think anything can water down our industry any more than TikTok has."

The record producer observed that TikTok has changed how fans consume music. Will also believes the app has led record companies to reconsider what they're looking for from an artist.

The chart-topping star said: "We used to listen to three-minute songs, now we're down to nine seconds ... TikTok and that algorithm, you know, changes what record companies are loo...