United Kingdom, Feb. 13 -- Stephen Graham is reportedly set to front a rebrand of Stone Island.

The 52-year-old actor is seen as the ideal star to bring "credibility" back to the Italian fashion brand, and he recently filmed a top-secret campaign in London for Stone Island.

A fashion insider told The Sun newspaper's Bizarre column: "Stephen's stock is now sky high after Adolescence, and Stone Island want credibility.

"Stephen brings this in spades. It's a serious deal and they think it's going to be hugely popular.

"He is the man of the moment thanks to Adolescence, plus he's a very cool, low-key individual, which is what Stone Island loves."

Stephen stars in the campaign alongside Skepta, with the brand seeing them as a perfect comb...