United Kingdom, June 9 -- Scott Mills has warned social media stars that their careers are unlikely to last more than five years.

The BBC Radio 2 presenter prefers his own "gradual" rise to success than those from the online world, who can make it big very quickly only to fade away, and though he had to play a "long game" to get to where he is now, he is happy with his choices.

Asked his opinion on social media stars, he told the Daily Telegraph: "I wouldn't say I resent those people, because fair play to them for finding that place and that niche. But I would say, really, there's no longevity in it.

"We're all going to get older, and you're not going to be a TikTok star, probably, in five years. So you can make a lot of money very qui...