United Kingdom, Aug. 10 -- Perrie Edwards has signed a six-figure beauty deal with L'Oreal.

The 32-year-old singer is set to be the new face of skincare brand CeraVe, after being signed up by parent company L'Oreal on a £300,000 deal.

A source told The Sun's Biz on Sunday: "Perrie wants to show that taking care of your skin can be affordable and people don't need to break the bank with fancy creams.

"She has always loved testing different make- up looks, but knows that taking care of her skin is a priority. Perrie will also be able to show off her edgy side with the advert."

Perrie - who has a three-year-old son, Axel, with former Premier League footballer Alex Oxlade-Chamberlain - has talked about the importance of caring for he...