United Kingdom, May 27 -- Meghan, Duchess of Sussex found launching her lifestyle brand "incredibly lonely".

The mother-of-two, 43, who has children Prince Archie, six, and Princess Lilibet, three, with her husband Prince Harry, 40, made the remark while speaking candidly about the emotional toll of entrepreneurship and while describing the experience of opening her As Ever business.

She said on the latest episode of her 'Confessions of a Female Founder' podcast, released on Tuesday (27.05.25): "When you only have yourself to answer to, I think it's two-fold.

"It can be incredibly liberating and it can be incredibly lonely."

The podcast and As Ever launch marks the latest milestone in Meghan's efforts to establish herself as a busines...