United Kingdom, Feb. 16 -- Kim Kardashian is reportedly helping her 12-year-old daughter North West prepare to launch her own business empire.

The reality TV star, 45, has filed a series of trademark applications for the brand name NOR11 covering clothing and accessories, watches and jewellery, and bags, according to The Sun newspaper.

The publication reports the applications were submitted to the U.S. Trade and Patent Office by an organisation called KimYe's Kid Inc., which lists Kim as a registered officer.

The brand name is believed to be a combination of the first three letters of North's name and the age when she came up with the idea for her business. North has previously shared pictures of herself and her friends wearing hats em...