United Kingdom, Feb. 17 -- Khloe Kardashian is "not involved in strategy or operations for Good American".

The 41-year-old reality star launched Good American, her female fashion brand, with Emma Grede back in 2016, and although she's no longer involved with the company on a day-to-day basis, she remains an investor in the firm.

A source told Us Weekly: "Khloe is still an investor in Good American but she has focused her time and attention on her newest podcast project and her Khloud line which she is hoping to release more new products soon."

Khloe launched a protein popcorn, Khloud by Khloe Kardashian, in 2025, while she's adopted a hands-off approach towards Good American in recent years.

The insider explained: "She is not involved...