United Kingdom, Jan. 7 -- Kevin Hart has signed away the rights to his name.

The Jumanji actor has agreed a contract with Authentic Brands Group - who already have branding deals with the likes of Shaquille O'Neal, David Beckham and the estate of Muhammad Ali - which will see him become a shareholder in the firm, and he and ABG will co-manage the 'Kevin Hart' brand, bringing it to various commercial endeavours, including consumer products, live experiences and digital platforms.

Kevin - who has children Hendrix, 18, and Heaven, 20, with ex-wife Torrei Hart, and Kaori, five, and Kenzo, eight, with his wife Eniko Hart - said in a statement: "This partnership is about acceleration, growth and diversification. I've spent years building busi...