United Kingdom, June 9 -- Katie Price is resurrecting her alter-ego Jordan after signing a lucrative deal to trademark an AI recreation of her younger self.

The 47-year-old former glamour shot to fame as Jordan back in the 1990s but she gradually retired the name as she moved into TV work later in her career, but Katie is now bringing her back using the latest technology as part of a six-figure deal with American AI company OhChat which is recreating her image and voice.

Katie told The Sun newspaper: "The Jordan days were the best days of my life. This AI move is so clever. It's a genius move.

"It's also a way for me to feel like her again. Jordan's back and now I'm in competition with Jordan.

"I love it and they've really captured my...