United Kingdom, April 28 -- Jamie Oliver's children are "super embarrassed" by him.

The 49-year-old chef - who has Poppy, 23, Daisy, 22, Petal, 16, Buddy, 14, and River, eight, with wife Jools - is aware it isn't always easy for his kids having a parent in the public eye, but he's relieved his older daughters at least can "fully handle" the attention now.

He told People magazine: "Being the kids of Jamie Oliver, is also tricky. Depending on the kid and their personality, some of them are super embarrassed of me. They don't want me to pick them up from school, God forbid, say anything.

"I don't think being us is easy, and that I'm not complaining, I'm just saying it's, getting the balance.

"Just the attention of your dad being known, n...