United Kingdom, May 15 -- Seth Rogen wrote 'The Studio' with Dave Franco "specifically" in mind for a role.

The 39-year-old actor plays a fictionalised version of himself in the TV comedy series, and Seth has revealed that he relished working with his long-time friend.

Seth, 43 - who co-created the show - told People: "Honestly, there were very few people that could have filled the roles that the people had filled because we really specifically were catering the stories to certain traits that celebrities have."

In the show, Dave's character attends a party in Las Vegas ahead of the studio's big Cinema Con presentation.

And Seth was convinced that Dave was perfect for the role.

He said: "With Dave, it's like, who do you believe would ...