United Kingdom, Sept. 23 -- Gaming festivals are becoming the first major cultural outing for Britain's youth, overtaking traditional music events such as Glastonbury.

According to new research from ESL FACEIT Group, 90 per cent of UK teens say they are more likely to attend a gaming festival like DreamHack before ever setting foot at a music festival.

A further 92 per cent of 13 to 19-year-olds actively prefer the idea of going to a gaming event with friends over a musical one.

The study of 2,000 teenagers highlights gaming's growing cultural dominance.

With 94 per cent of Gen Alpha regularly playing video games, 91 per cent now say gaming plays a bigger role in their lives than music.

Nearly half of respondents were allowed to atte...