United Kingdom, July 21 -- Ubisoft CEO Yves Guillemot says Star Wars Outlaws underperformed partly because the Star Wars brand itself was in "choppy waters".

At a recent shareholder meeting, the studio boss addressed the 2024 action-adventure title's disappointing sales figures, and claimed it was the waning power of the Star Wars brand that had primarily caused Star Wars Outlaws' underwhelming performance.

Guillemot told investors: "For Star Wars Outlaws, we didn't reach our sales targets. The game suffered from a number of items.

"First, it suffered from the fact that it was released at a time when the brand, the brand that it belonged to was in a bit of choppy waters.

"And the game had a few items that still needed to be polished, ...