United Kingdom, Oct. 25 -- Spotify is reportedly planning to increase its advertising in an attempt to increase revenue.

The streaming giant currently offers a free service to users who are willing to have commercials interrupt their music and also offers an ad-free service to those who pay a subscription fee, but are now piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions, according to a report by Axios.

One buyer told Digiday: "Being able to buy biddable audio inventory at scale is important for us and our clients, and has been somewhat challenging up to this point. Because The Trade Desk is a widely utilized platform by advertisers of all sizes, there should be a relative ease...