United Kingdom, Nov. 5 -- Sega of America and JAKKS Pacific have renewed their long-standing partnership to continue producing Sonic the Hedgehog toys and collectibles through 2029.

Under the renewed deal, JAKKS Pacific will remain the global master toy partner for the Sonic the Hedgehog franchise, designing, manufacturing, and distributing a range of products including action figures, plush toys, playsets, vehicles, and collectibles.

The announcement follows years of record sales for the Sonic line, with fan-favourite products such as the four-inch Articulated Figure range and the Sonic Speed RC leading the charge across major retailers worldwide.

Virginia Reneau, Senior Vice President of Licensing at JAKKS Pacific, said in a statemen...