United Kingdom, May 19 -- Take-Two Interactive CEO Strauss Zelnick hasn't played 'Grand Theft Auto VI' ('GTA VI') because he's "not a gamer".

While fans are clamouring to get as much gameplay and information about Rockstar Games' upcoming action-adventure title as possible, Zelnick doesn't revel in playing 'GTA VI' as he's "not the consumer-in-chief".

When asked whether he has played 'GTA VI' during an appearance on CNBC, the Take-Two head said: "I'm not a gamer, not a lot - I don't play video games, I'm not the consumer-in-chief."

Even so, Zelnick emphasised he still shares his "opinions pretty openly" with the developers, though argued it's better for Take-Two that he is not an avid gamer.

He explained: "My role is to attract, retai...