United Kingdom, March 5 -- Gearbox Software head Randy Pitchford has vowed "we'll all pay the price" if fans "take developers' passion for granted".

Following comments from influencer Gothalion who said fellow social media commentator MitsuShow had highlighted "some very valid concerns" for 'Borderlands 4' and the developers should "do better" with the game, Pitchford has hit back at the "s***** negativity" surrounding the upcoming title.

On X (formerly Twitter) he wrote: "I didn't see any critique. I just saw s***** negativity that was demotivating.

"Want the best 'Borderlands'? Root for us and cheer us on. If you take developer's passion for granted, we'll all pay the price."

Pitchford then told the infleuncers not to "gaslight" him...