United Kingdom, Nov. 13 -- Nexon CEO Junghun Lee has defended Arc Raiders' use of generative AI, saying it's "important to assume that every game company is now using AI".

Speaking to Japanese outlet GameSpark, the publisher's boss said AI is already improving "efficiency in both game production and live-service operations," while emphasising that human creativity remains the key differentiator in an increasingly AI-driven industry.

He explained: "If everyone is working with the same or similar technologies, the real question becomes: how do you survive?

"I believe it's important to choose a strategy that increases your competitiveness."

The comments come amid controversy over how Embark Studios, developer of Arc Raiders, uses AI in i...