Kenya, July 11 -- Kenyan football fans are set to enjoy an unprecedented treat as TV47, in partnership with Dubai-based SportyTV, launches FREE SportyTV Football every weekend, bringing top-tier European leagues to every household via the new Shabikia sports game show.
Announced on July 11, 2025, this groundbreaking media alliance will broadcast matches from the English Premier League, La Liga, Serie A, and Bundesliga on free-to-air TV, making premium football accessible without subscription fees.
The initiative aims to unite fans across Kenya's diverse economic landscape.
The Shabikia game show, a key feature of this partnership, combines live match broadcasts with interactive fan engagement, offering predictions, trivia, and prizes to enhance the viewing experience.
According to Business Today, TV47, part of Cape Media, reaches an estimated 8 million viewers weekly across platforms like SIGNET, PANG, ZUKU, GoTV, DSTV, and StarTimes.
This deal disrupts Kenya's media landscape, where only 15% of households subscribe to pay-TV, per a 2023 Communications Authority report.
SportyTV's innovative approach, already successful in Nigeria and South Africa, leverages TV47's growing influence to challenge pay-TV giants like DStv.
Football fans highlight the initiative's inclusivity: "TV47's bold move to air FREE SportyTV Football signals a new era where no football lover is left behind because of costly subscriptions."
Another Fan noted, "From EPL to La Liga, Serie A to Bundesliga, FREE SportyTV Football is now a reality on TV47, bridging class divides."
The Shabikia show, hosted on TV47, encourages fans to predict match outcomes, including 1X2 bets, fostering community engagement.
Radio47 will complement broadcasts with live commentary, reaching remote areas with limited TV access.
The 2025/26 season, kicking off in August, promises weekly football excitement, with Shabikia offering fans a platform to showcase their knowledge and win rewards.
TV47 will not only air matches but also build a football culture around them. Kenyan fans will get context, local language commentary and real-time studio discussions with every game.
This move aligns with Kenya's passion for football, evident in the 25% market share TV47 holds, per a 2024 Infotrak report.
Published by HT Digital Content Services with permission from Bana Kenya.