Kenya, March 22 -- The 2025 World Rally Championship (WRC) Safari Rally kicked off on March 20th and is set to conclude on March 23rd, bringing high-octane racing action to the rugged landscapes of Naivasha, Kenya.
Now on its third day as of March 22nd, the iconic event is showcasing some of the world's top rally drivers while spotlighting Kenya's stunning natural beauty, wildlife, and cultural heritage as a premier tourism destination.
The Safari Rally, renowned for its demanding terrain, has already delivered dramatic moments, with cars ploughing through sandy stretches and soaring over natural jumps.
Drivers like Finland's Kalle Rovanpera and Sweden's Oliver Solberg have captivated spectators with their skilful navigation of the challenging course.
Meanwhile, Britain's Elfyn Evans has taken the lead for Toyota heading into Saturday, setting the stage for a fiercely competitive weekend.
Beyond the adrenaline of motorsport, the rally is serving as a powerful platform to promote Kenyan tourism.
Organisers and local officials have emphasised the event's role in showcasing the country's diverse landscapes-from the sprawling savannahs to the shores of Lake Naivasha-alongside its rich wildlife and vibrant cultural traditions.
"This is more than a race; it's an invitation to the world to experience Kenya," said a spokesperson for the Kenyan Tourism Board.
The event has drawn thousands of local and international fans, many exploring nearby attractions like Hell's Gate National Park and the Maasai Mara.
Incidents of cars battling the elements have only heightened the rally's allure, reinforcing its reputation as one of the WRC's toughest and most unpredictable fixtures.
As the Safari Rally continues through Sunday, the blend of world-class racing and Kenya's natural splendour is leaving a lasting impression, encouraging visitors to discover the country's offerings long after the engines fall silent.
Published by HT Digital Content Services with permission from Bana Kenya.