India, Jan. 18 -- As tyres age, they lose performance. But Michelin claims to have found a solution.

What's so special in a tyre? This is a question that puzzles most Indian customers. For most of us, tyres are just pieces of black rubber that wear out too quickly and are a nuisance to replace or repair.

And even though tyres are perhaps the most overlooked part of automotive maintenance, their importance can't be stressed enough. In fact, they are an integral part of an automobile - this is, after all, the only thing that connects your vehicle to the road. These four pieces of palm-sized rubber that make contact with the road surface - known as the contact patch - actually determine how your car behaves and responds.

To prove this, Mich...