Lamborghini Unveils New 'Raging Bull' Logo, First Redesign in Two Decades
India, March 28 -- Lamborghini has revealed a new corporate design, with a slightly modified logo. According to Lamborghini, the goal of this rebranding initiative is to more fully represent Lamborghini's key values of boldness, innovation, and authenticity. It is in line with the company's new strategic orientation. The company's mission is to continually exceed constraints, norms, and traditions, as encapsulated by the motto "Driving Humans Beyond." While the overall design remains the same, there have been some subtle updates, such as a more subdued bronze shade and a wider font for the Lamborghini name, which represent the distinctive character of the brand. Along with the redesign comes a new set of icons that will be utilised consis...
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