India, May 25 -- The Purosangue has an interesting origin story - one that I had the privilege to witness first-hand. Ferrari, after denying for years that they were developing an 'SUV', finally invited us to Maranello in September 2022 to witness a global product reveal. While rumours were rife that this new product was an 'SUV', I had other reasons to be excited. You see, it was the first time that I had the opportunity to visit the Ferrari factory, the home of the Prancing Horse. Moreover, I was one of the select few in the world to witness the unveiling of a brand-new Ferrari.

Of course, like most recent Ferrari unveilings, the reveal of the Purosangue was also a very low-key event, shrouded in secrecy. Only a handful of people were ...