India, Nov. 4 -- Benelli's fourth product to be launched this year is a retro-modern offering that will go against the popular Royal Enfield Classic 350. We take it for a spin to see how it rides.
Failure is just an opportunity to start all over - this maxim seems to be at the heart of Benelli. In its 100-year history, the company has had a rather rough ride. But the Italian brand has managed to bounce back every single time. The Italian brand's story in India has been similar too. They entered India in 2015 with a full range of products, but with their Indian partner running into financial trouble, Benelli had to temporarily put a halt to its Indian operations.
But now, partnered with Adishwar Auto Ride India (AARI), the bikemaker is bul...