India, April 12 -- View Gallery
The BMW M340i's explosive price-performance ratio may have put the new Audi S5 in a tough spot, but it won't go down without a fight. So, grab your popcorn, as it's now time for a classic Audi vs BMW showdown.
The rivalry between Audi and BMW is an automobile equivalent of the one between Apple and Samsung or Airbus and Boeing. And, as with all big-brand wars around the globe, you'll find scores of keyboard warriors from both camps arguing about the merits of their favourite label and dissing the other at the same time.
Being a brand loyalist is no bad thing - it shows that a product is more than just a commodity to its users and it also demonstrates how well a brand's philosophy connects with individuals ...