Mumbai, Aug. 20 -- TVS Srichakra has launched the brand 'TVS Eurogrip', after extensive consumer research and significant investments in global R&D, design and technology platforms, targeted at meeting the needs of the millennial customer. TVS Eurogrip is designed with global expertise, made in India and sold across the globe.

P Vijayaraghavan, Director, TVS Srichakra, said, "India will remain a promising market for two-wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new age Indian rider. With this step, we boldly stride into the future."

With TVS Eurogrip, the company targets to strengthen its partnerships with vehicle...