Mumbai, Oct. 10 -- Kia Motors India has launched 'BEAT360', a brand experiential centre, which offers an essence of Kia Motors brand philosophy. The first BEAT360 was opened by Kia Motors in Seoul, South Korea. BEAT360- Delhi NCR will be followed by similar experience centres in other Indian metros.

The three-zone brand immersion space situated at Cyber Hub, Gurugram, houses Surround media zone, Cafe and Mixed reality zone spread across 5,280 sqft. The Surround zone engages the audience by showcasing Kia's futuristic vision film through an impressive 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. The wooden Cafe zone provides a comfortable atmosphere to promote cre...