Mumbai, Oct. 30 -- Ford's latest digital campaign aims to challenge foreseeable myths and stereotypes on its cost of service. The film titled 'Maine to Sunah Hai' (So I have heard) features actor Vijay Raaz as the protagonist Sharma Ji.
Giving a fun take on the subject, the film portrays how Sharma Ji becomes a topic of discussion among gossip-mongers on the purchase of Ford cars. Not aware of the #SurprisinglyAffordable cost of Ford vehicles, gossip-mongers spread rumours about Sharma Ji being rich & having unfair means to be able to afford Ford's service cost.
The film ends with the gossip-mongers eating their own words, with Sharma Ji revealing Rs 1,300 as cost of servicing his Ford EcoSport in the first year and as low as Rs 4,500, ev...