Gurugram, Sept. 9 -- Zupee announced the launch of Zupee Studio, a short-format content platform designed to bring engaging, culturally rooted stories to audiences across Bharat. The launch signals Zupee's next growth chapter, expanding from online social games to shaping India's entertainment ecosystem while continuing to serve its massive base of free-to-play users.

According to a company statement, Zupee Studio is the first of several new experiences the company plans to introduce for its audiences. While online social games remain at the heart of Zupee's offerings, the introduction of short-format content extends the platform into storytelling. This reflects the company's commitment to Bharat, with firm focus on Tier 2 and Tier 3 cit...