Mumbai, May 28 -- The World Bowling League (WBL) announced cricketing icon Virat Kohli as a strategic investor in the league, igniting a bold new chapter to elevate the sport of bowling.

The World Bowling League recently announced MLB superstar and 3 time World Series Champion Mookie Betts' Team OMG as the first Franchise in the league, according to a release from WBL.

Bowling has long been a beloved staple of pop culture, from iconic moments in The Big Lebowski and The Simpsons to Justin Bieber's "Baby" music video. With over 100 million enthusiasts rolling strikes worldwide each year, bowling is more than a sport--it unites families, friends, and global icons.

US President Nixon famously installed bowling lanes in the White House, wh...