New Delhi, Feb. 4 -- Actor and Businessman Vivek Oberoi has approached the Delhi High Court seeking protection of his publicity and personality rights, alleging large-scale misuse of his identity through fake social media accounts, unauthorised merchandise and AI-generated content, including deepfake imagery.

The civil suit, filed against Collector Bazar, ZoomMantra, Indiacontent and Ors, including unidentified parties named as John Doe defendants, seeks a permanent injunction restraining infringement of Oberoi's personality and publicity rights. The suit has been filed through advocates Sana Raees Khan and Pranay Chitale.

According to the petition, Oberoi has asserted that his name, image, voice, likeness and other distinctive attribut...