Mumbai, July 31 -- Vertical OTT platform 'Rocket Reels' is all set to launch on August 1.

Spearheaded by filmmaker Vikram Bhatt and producer Kranti Shanbhag, the platform promises short-format, fast-paced entertainment that is accessible on mobile phones and aimed at younger audiences.

While speaking to ANI, Vikram Bhatt shared how he got involved with the project. He recalled being interested in vertical content for a while and saw it as the future. He explained that when he saw the shows Kranti was working on for Rocket Reels, he felt they could be improved and decided to get involved creatively.

"So, this is how it happened. I used to look at verticals, and I thought this is the future... Kranti and I got connected for some other wo...