Lucknow, Aug. 27 -- In line with the Yogi Government's directive, a statewide road safety campaign, 'No Helmet, No Fuel,' will run from September 1 to 30 across Uttar Pradesh, according to an official release.

Led by district magistrates in coordination with road safety committees, the drive will see police, transport, revenue, and district administration officials working jointly to ensure two-wheeler riders comply with helmet rules under the Motor Vehicles Act.

Fuel will be denied at petrol pumps to those not wearing helmets, with the aim of promoting road safety rather than imposing a penalty. The Yogi Government has appealed to the public to extend full cooperation with the enforcement agencies.

The initiative is lawful and designe...