Varanasi, July 24 -- The ICAR-Indian Institute of Vegetable Research (IIVR) has launched its official WhatsApp channel for seamless communication with farmers, scientists, and the general public in a significant step towards reaching farmers directly with scientific knowledge and agricultural technologies.

The channel, named "ICAR-IIVR VARANASI", allows farmers to follow and receive timely updates on the institute's latest vegetable technologies, crop advisories, videos, information on organic products, weather-based suggestions, and recent government schemes, all directly on their mobile phones.

This initiative is particularly noteworthy as IIVR moves beyond traditional outreach methods to embrace digital platforms, in view of the grow...