New Delhi, June 3 -- The Indian FMCG sector is facing mixed conditions, with unseasonal rains posing a challenge to the sales of summer-centric products, while rural markets outdid urban for the fourth straight quarter, a report said on Tuesday.

According to the report by Anand Rathi Research, the unseasonal rainfall in April and May has dampened consumer demand for items like soft drinks, ice creams, prickly heat talc, and skincare products. Weather disruption has affected sales of items whose demand fluctuates with seasons but the report says that impact may be limited.

Most FMCG companies remain optimistic about a rebound in demand. The expectation is that rural markets, which have shown strong growth, could be further bolstered by a...